Korea’s Innovative Premium Fruit Soju Brand ‘RANG SOJU’ Expands Lineup to Celebrate 1st Anniversary
Korea South, 21st Mar 2025, – Marking its global launch’s first anniversary, Korea’s groundbreaking premium fruit soju brand RANG SOJU unveils an expanded lineup with exciting new flavors. Building on the success of its original Lemon, Mangosteen, and Dates varieties, the brand now introduces Green Apple, Cranberry, and a Zero Sugar Original Soju, offering a total of six vibrant choices.
The newly released Green Apple flavor boasts a crisp, fresh aroma reminiscent of freshly picked apples, while the Cranberry variant delivers a sweet yet tangy punch – perfect for trendy, adventurous palates. Additionally, the Zero Sugar Original is crafted with a unique rice wine blend, delivering a smoother, cleaner finish with fewer calories – a guilt-free indulgence.
Rooted in the brand philosophy ‘Soju Like Never Before’, RANG SOJU continues to redefine the traditional Korean soju experience with sophisticated design and bold, distinctive flavors. Shortly after its 2024 debut, it was the only soju product honored as a ‘TOP INNOVATIVE PRODUCT’ at THAIFEX – Anuga Asia, the largest food and beverage trade show in Asia. Since then, RANG SOJU has successfully entered markets in Mongolia, Guam, and the Netherlands, with plans to expand to New Zealand in Q2 this year.
(Source: ‘RANG SOJU’ Mongolia Facebook www.instagram.com/rang_premium_soju)
A representative from SO1NE Co., the company behind RANG SOJU, stated, “RANG SOJU is an innovative brand that boldly breaks away from the conventional image of Korean soju dominated by green bottles. It’s not a short-lived, low-cost product – it’s a brand built on the symbolic meaning of ‘RANG’ (Korean for ‘With’), aiming to share the spirit of ‘Togetherness’ with people worldwide.”
Looking ahead, the brand plans to launch a new Makgeolli (Korean Rice Wine) product later this year, further expanding the ‘RANG’ brand and solidifying its presence in global markets.
Media Contact
Organization: SO1NE Co.
Contact
Person: Chris So
Website:
https://www.so1ne.com/
Email:
so1ne.company@gmail.com
Country:Korea South
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